5 Strategies for Trade Show and Conference Video in the UK

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In short: NewFlight is a UK event video production company based in Ealing, London, with crews in the UK, New York and San Francisco. In 2026 we filmed Profound at trade shows and conferences including brightonSEO, SXSW, DMEXCO and Shoptalk Europe. This guide sets out five strategies for exhibitors and sponsors who want more from a show than the leads collected at the stand.

What trade show and conference video covers

Trade show and conference video is the filming and editing of your company's presence at someone else's event. It differs from filming your own conference, because you control your stand or session but not the room. For most UK exhibitors and sponsors that means:

  • A wrap-up film of your presence at the show
  • Vertical and square clips for LinkedIn and Instagram
  • Speaker clips from your talk or panel
  • Interviews with customers, partners and visitors
  • Films that promote your stand before the doors open

Strategy 1: Treat your event calendar as one campaign

If you exhibit at several shows a year, plan the content together. We filmed Profound at events from brightonSEO to SEO Week, SXSW and DMEXCO. A shared look and format means each film adds to the last, and a six-month sizzle reel can then bring them together. The same thinking carries across Profound's own series, from Zero Click New York to the Zero Click World Tour in London.

Strategy 2: Get the organiser's filming rules early

Venues and organisers can have rules on where you can film, whether you can record on stage and whether you need permission from speakers. Check your exhibitor pack, then ask about crew passes, kit access and stage recordings when you book your stand. A crew with the right pass can reach what you need on the day.

Strategy 3: Give people a reason to visit before the show

Video does not have to wait until the show starts. For Shoptalk Europe we made a 3D film of Profound's stand that invited people to visit. Post yours in the week before, and send it directly to the customers and prospects you want to meet.

Strategy 4: Make something at the show worth filming

A plain stand makes a plain film. Plan something for the camera, such as a demo, a live interview or a stunt. In New York, a freestyler took Profound's message around the city during the FIFA World Cup. Starbucks Roller Rink, on London's Southbank, gives a film movement and crowds before the crew has set up. It also helps to book customers and partners for interviews in advance, so they are not left to chance on a busy floor.

Strategy 5: Cut for the feed and publish while the show is on

A show's audience is most interested while it is running. Plan a fast wrap-up, then cut for where people will watch: we delivered square wrap-ups from Women in Tech SEO and eTailCONNECT. Reuse the best interviews in follow-up emails to the people you met, and in your sales team's outreach. Our guide to event content and repurposing covers how to plan this.

How NewFlight works at trade shows and conferences

NewFlight has filmed brands at third-party events including Profound (Shoptalk Europe, Forrester B2B Summit, World Aviation Festival and Content Marketing World). We have also filmed brand-run events including Zero Click New York, the Zero Click World Tour in London and Starbucks Roller Rink. For your own conference, read these strategies for corporate event video and our event film production tips. Clutch rates NewFlight a Top Filming Company in London and a Global Leader in video production. See our events service page, conference video production and portfolio.

FAQ: trade show and conference video in the UK

What is trade show video production?

It is the filming and editing of your company at a trade show or conference, such as a wrap-up film, social clips, speaker clips and interviews with customers and partners.

Who films trade shows and conferences in London?

NewFlight is a London event video production company based in Ealing. We film at trade shows and conferences across the UK and have crews in New York and San Francisco.

Do we need permission to film at a trade show?

Usually, yes. Rules differ by organiser and venue, so check your exhibitor pack and ask about crew passes, kit access and recording on stage when you book your space.

What should we film at a trade show?

Your stand in action, any talks you give, product demos, and interviews with customers and partners. Book the interviews in advance, as the show floor can get busy.

How quickly will we receive the edits?

Typically a highlight reel and social clips within 24 hours of the final session, and full session edits and speaker cuts within two weeks. Faster turnarounds are available on request.

Can you film several shows in different cities?

Yes. We have filmed the same event series in London, New York and San Francisco, keeping one shot list and one look wherever it goes.

How much does trade show video cost in the UK?

It depends on the number of shows, days and cameras, and how many edits you need. Send us your event calendar and we will come back with a clear quote.

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