What trade show and conference video covers
Trade show and conference video is the filming and editing of your company's presence at someone else's event. It differs from filming your own conference, because you control your stand or session but not the room. For most UK exhibitors and sponsors that means:
- A wrap-up film of your presence at the show
- Vertical and square clips for LinkedIn and Instagram
- Speaker clips from your talk or panel
- Interviews with customers, partners and visitors
- Films that promote your stand before the doors open
Strategy 1: Treat your event calendar as one campaign
If you exhibit at several shows a year, plan the content together. We filmed Profound at events from brightonSEO to SEO Week, SXSW and DMEXCO. A shared look and format means each film adds to the last, and a six-month sizzle reel can then bring them together. The same thinking carries across Profound's own series, from Zero Click New York to the Zero Click World Tour in London.
Strategy 2: Get the organiser's filming rules early
Venues and organisers can have rules on where you can film, whether you can record on stage and whether you need permission from speakers. Check your exhibitor pack, then ask about crew passes, kit access and stage recordings when you book your stand. A crew with the right pass can reach what you need on the day.
Strategy 3: Give people a reason to visit before the show
Video does not have to wait until the show starts. For Shoptalk Europe we made a 3D film of Profound's stand that invited people to visit. Post yours in the week before, and send it directly to the customers and prospects you want to meet.
Strategy 4: Make something at the show worth filming
A plain stand makes a plain film. Plan something for the camera, such as a demo, a live interview or a stunt. In New York, a freestyler took Profound's message around the city during the FIFA World Cup. Starbucks Roller Rink, on London's Southbank, gives a film movement and crowds before the crew has set up. It also helps to book customers and partners for interviews in advance, so they are not left to chance on a busy floor.
Strategy 5: Cut for the feed and publish while the show is on
A show's audience is most interested while it is running. Plan a fast wrap-up, then cut for where people will watch: we delivered square wrap-ups from Women in Tech SEO and eTailCONNECT. Reuse the best interviews in follow-up emails to the people you met, and in your sales team's outreach. Our guide to event content and repurposing covers how to plan this.
How NewFlight works at trade shows and conferences
NewFlight has filmed brands at third-party events including Profound (Shoptalk Europe, Forrester B2B Summit, World Aviation Festival and Content Marketing World). We have also filmed brand-run events including Zero Click New York, the Zero Click World Tour in London and Starbucks Roller Rink. For your own conference, read these strategies for corporate event video and our event film production tips. Clutch rates NewFlight a Top Filming Company in London and a Global Leader in video production. See our events service page, conference video production and portfolio.
