Zero Click, from city to city.

Event films for Profound's Zero Click in London, New York, San Francisco and Sydney, and the year of event content around them.

The story

Profound's flagship event

04 / 04 · Profound · 2026
World Tour London
16 edited sessions, 11 speaker sizzles, sponsor films from the night before and behind the scenes.
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03 / 04 · Profound · 2026
San Francisco
Highlights, 14 speaker clips, 15 full sessions, seven studio pieces and a film for each founder.
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02 / 04 · Profound · 2026
New York
Highlights, 11 speaker sizzles, 13 full sessions and 12 studio pieces, plus films from the night before.
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01 / 04 · Profound · 2025
London
The 2025 edition: a highlights film and ten vox pops with the people in the room.
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One event

One event. 39 films.

A Zero Click isn't one film. Zero Click London alone produced 39 finished pieces, because we plan the coverage around everyone in the business who can use it, not just the highlights reel.

The same days of filming feed event highlights, full session recordings, social, product, community, partnerships and behind the scenes, so the budget for one event keeps working across the company long after it ends.

2
Event Highlights
A 30-second sizzle delivered the next day and a thought leadership film.
13
Social
11 speaker sizzles and two longer 90-second cuts, each built around one talk.
5
Partnerships
A film of the night before, plus one for each of the four sponsored venues.
1
Community
A sizzle from Cohort Zero, the hands-on laptop session.
16
Full Session Recording
Every session edited as its own standalone video.
1
Product marketing
A short film of the Profound demo and the people in the room.
1
BTS
Behind the scenes with the crews building the room.

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And sometimes the best film isn't in the room.

During the FIFA World Cup, we took Profound's message out of the venue and onto the streets of New York. A freestyler, a football and a billboard truck, from the subway to the Manhattan Bridge and Times Square. It's the same thinking as everything else here: give the audience a reason to watch, then let the brand come along for the ride.

The bigger picture

One strategy. A whole year of events.

Zero Click is the flagship, but it isn't the whole story. Through 2026 we've filmed Profound at more than 20 other events, from MozCon and DMEXCO to SXSW and the World Aviation Festival, all as part of one events social strategy.

The idea is simple: an event shouldn't end when the doors close. Each one gets a wrap-up film of about a minute, so people who weren't there can see what they missed. Then the team get their own versions. Each person records a piece to camera on the day and we build it into the wrap, so one event can go out from many personal feeds, not just the brand account. We've cut more than 80 of these this year.

Around them sit speaker sizzles, full session recordings, studio interviews, sponsor films and stand content, all in the same look, so the feed feels like one brand however far apart the events are. Here's the year so far.