What is product video production?

It is the planning, filming and finishing of a film about a product, showing what it is, how it works and why it is worth buying.

Who provides product video production in London?

NewFlight is a London video production company based in Ealing. We have made product films for brands including Ruark Audio, Linnet & Larsen, Christopher Ward and BRM Chronographes.

What kit do you use for product films?

We shoot in tightly controlled environments with high-end cinema glass, motion rigs, macro lenses and lighting design that flatters every surface and curve.

Do you film the launch event, or make the launch film?

Either or both. We film live launches and reveals, and we make the product and launch films that run around them. One team across both keeps it all looking like one campaign.

What should a product film include?

The details that set the product apart, a sense of who it is for and what it does for them, and a clear next step. Motion graphics can add features and specifications.

How much does a product video cost in the UK?

It varies with format, duration, complexity and what you need delivered. We scope every project individually and give you a transparent quote after an initial brief.

Who owns the footage?

You do. All edits and the original rushes are delivered to you, and we keep a secure archive so you can come back for new cuts later.

5 Strategies for Product Video Production in the UK

In short: NewFlight is a UK product video production company based in Ealing, London. We make product films for brands including Ruark Audio, Linnet & Larsen, Christopher Ward and BRM Chronographes, using macro lenses, motion rigs and lighting design. This guide sets out five strategies for making a product film that sells the detail.

What product video production covers

Product video production is the planning, filming and finishing of a film that shows what a product is, how it works and why it is worth buying. For most UK brands that means:

A concept based on the product itself
Studio or location filming with macro lenses and motion rigs
Lighting design for each surface and material
Motion graphics for features and specifications
Cuts for your website, launch and social channels

Strategy 1: Study the product before writing the brief

Spend time with the product. Look at how it moves, reflects light and feels in the hand, then let that guide the film. The best shots often come from what the engineers are proudest of, so ask them. Send a sample early as well, so the crew can test it under the lights.

Strategy 2: Light for the material

Polished steel, wood, fabric and glass all behave differently under light, and a poor reflection can hide a fine detail. Our film of the Christopher Ward C60 Trident gets close enough to the dial and case that every reflection shows. Studio conditions give you control over them, along with cinema glass and motion rigs for precise moves.

Strategy 3: Give the product a world

A product on black shows its detail, while a setting explains why it exists. Linnet & Larsen focuses on the hands and tools behind the design. The same C60 Trident film cuts from the dial of a dive watch to rough sea, and BRM's watch film ties its watch to DKR Engineering's race car. Choose the world your customer wants to belong to.

Strategy 4: Show what the product does

A customer needs to know what the product will do for them. Motion graphics can explain what a lens cannot. Our Ruark Audio R2 MK3 film shows features like Spotify playback and multiroom listening alongside the product itself, so the benefit is clear without a long explanation.

Strategy 5: Plan the launch and the long tail together

A product film works hardest when it is planned with the launch. Agree the launch date, the cuts for each channel and any regional versions before filming: we recut the Yonex ad for a launch localised to Europe. Then plan how the footage will keep working on product pages and in retail once launch week is over. Our product launch video page covers filming the reveal itself.

How NewFlight works on product films

NewFlight has made product films for brands including Ruark Audio (R2 MK3), Linnet & Larsen, Christopher Ward (C60 Trident), BRM Chronographes (watch launch) and Yonex (Astrox 88). Clutch rates NewFlight a Top Filming Company in London and a Global Leader in video production. See our product shoots service page and portfolio.