What is motion graphics video production?

It is the design and animation of graphics, type and characters to explain or promote an idea. It is often used for explainer videos, software demos, launches and social content.

What is the difference between motion graphics and animation?

Animation is the wider term for anything made to move. Motion graphics usually refers to animated design, such as type, shapes, data and interfaces, whereas character animation brings characters to life. Many films use both.

Who provides motion graphics production in London?

NewFlight is a London video production company based in Ealing. We make motion graphics for clients including Tracker, NICE, SAM and Coca-Cola.

When should we use animation instead of filming?

Animation suits ideas that a camera cannot show easily, such as software, data, processes and future plans. It is also useful when you need to update or localise a film later. Live action and animation can also be combined.

Can you combine motion graphics with live action?

Yes. We film and animate under one roof, so presenters, real locations and graphics can be planned together from the start.

What formats do you deliver?

We deliver content optimised for everything from social reels to large format events and in-store screens. Tell us where the film will play and we will plan the versions you need.

How much does a motion graphics video cost in the UK?

It varies with format, duration, complexity and what you need delivered. We scope every project individually and give you a transparent quote after an initial brief.

5 Strategies for Motion Graphics Video Production in the UK

In short: NewFlight is a UK motion graphics and animation company based in Ealing, London. We make animated explainer, product and launch films for clients including Tracker, NICE, SAM and Swallow, with bespoke design for each brand. This guide sets out five strategies for making a complex message clear in motion.

What motion graphics video production covers

Motion graphics video production is the design and animation of graphics, type and characters to explain or promote an idea. For most UK brands that means:

Script and message development
Storyboards and style frames
Bespoke design for your brand
2D animation and character animation, sound and voiceover
Versions for social, websites, events and in-store screens

Strategy 1: Fix the message before designing anything

Good animation cannot rescue a confused script. Write down the one thing the viewer needs to understand, then cut anything that does not help them get there. Agreeing the script first also protects your budget, because a change to words is far cheaper than a change to finished animation.

Strategy 2: Show the product without relying on screen recordings

Software is hard to film and a screen recording rarely sells it. Our films for SAM's Agile Dashboard and SAM License Manager 12 put the interface in a designed space, picking out the features that matter and how they help. Abstract ideas can get the same treatment: NICE Archive X makes data something you can see moving.

Strategy 3: Mix animation with live action where it earns its place

Animation does not have to stand alone. Tracker's brand film sets its type and graphics over night-time aerial footage, and NICE Corrections lays data over real locations. Real footage makes technical subjects feel grounded, while graphics explain what a camera cannot show.

Strategy 4: Build a design system, not a one-off

Every visual should reflect your brand, audience and story. A bespoke style with reusable colours, type and motion rules can extend across a whole campaign. That is how a set of films for one client, such as our NICE and SAM work, can feel like they belong together, and how later films become easier to make.

Strategy 5: Design for the screen it will play on

Think about where the animation will live before you start. Swallow's launch animation is built to announce something, CreateVid.io is designed to be personalised for sales outreach, and Coca-Cola Freestyle, made with Tribe, was created for in-store drinks dispensers. Check the screen shape, whether viewers will have sound, and how long they will stay.

How NewFlight works on motion graphics

NewFlight has made animation and motion graphics for brands including Tracker (brand film), NICE (Archive X), SAM (Agile Dashboard), Swallow (launch animation) and Coca-Cola (Freestyle). We also built CreateVid.io for personalised sales videos. Clutch rates NewFlight a Top Filming Company in London and a Global Leader in video production. See our motion graphics service page and portfolio.