What branded content video production covers
Branded content video production is the making of films that earn attention through a story, with the brand at the centre of it but not interrupting it. For most UK brands that means:
- Brand films for your website, events and recruitment
- Documentaries and behind-the-scenes series
- Films about your people, customers and history
- Shorter cuts for social channels
- Concept, script, filming, animation and post-production
Strategy 1: Start from a story, not a sales message
Ask what is true about your company that would interest someone who has never heard of it. Premier Marinas Agapi puts the viewer out on the water with the people on board. Yonex Legends' Vision follows badminton's legends, including Saina Nehwal and Carolina Marin. In both, the audience is there for the story and comes away knowing the brand.
Strategy 2: Let your people say it in their own words
An honest answer from an employee or customer can do more than a polished script. In We are Dalkia, employees talk about how it feels to work there, and Profound x Plaid puts Plaid's CMO, Hannah Hughes, on camera. Your team does not have to be used to cameras, as long as the crew takes the time to guide them. Choose people for what they have to say, not their job titles.
Strategy 3: Show what is hard to explain
Some companies are hard to describe in words, and mixed techniques can help. Tracker's brand film combines live action and motion graphics to show what vehicle tracking does. Concepts matter as much as technique: Ciphr's Director of Marketing told us we "came up with some excellent concepts for how we might convey certain aspects of working at Ciphr that are hard to describe with words alone."
Strategy 4: Plan a series, not a single film
One relationship with a story can produce years of work. Yonex Legends' Vision runs from a 10-year retrospective and personal stories to a documentary in Canada and vertical social films. Mapping the chapters early lets each shoot gather material for the next.
Strategy 5: Decide where the film will live before you shoot
A homepage film, an all-hands screening and a LinkedIn clip all do different jobs. List each place the film will appear and who will be watching. That list decides the cuts you need, and what to film so they all work. A brand film can then give the rest of your year's content one clear idea to build on.
How NewFlight works on branded content
NewFlight has made branded content for brands including Tracker (brand film), Dalkia (We are Dalkia), Profound (Profound x Plaid), Yonex (Legends' Vision) and Premier Marinas (Agapi). Clutch rates NewFlight a Top Filming Company in London and a Global Leader in video production. See our branded content service page and portfolio.
