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The 3 Elements of Good Video SEO

Video is by far the most engaging type of content on the web. Outranking text and photo combined, people are able to get so much more information across in video form than they are able to with any other format out there. However, simply publishing a video online isn’t enough to get people watching it. Like everything, the person not only needs to focus on producing high-quality content, they also need to go about promoting it correctly so that it can actually be discovered.   There are three key elements that factor into how well a video will rank. Define A Purpose For Every Video This may seem like a broad tip, but it’s actually essential to ensuring that every video is working towards the overall goal of a company. Every video should have a defined purpose and CTA (call-to-action) in order to engage viewers. The best videos will have topics that were researched previously to ensure that they match what the target audience is after. They should answer a question the target audience has, give instructions for something the target audience wants to do, or provide information on a topic the target audience is interested in. Costomer research should …

Four Tips For On-Page Optimization

Wouldn’t we all love to know the Google algorithm! Of course, but sadly that’s never going to happen, so all we can really do is pay attention to Google’s SEO advice and not try and cheat the system. Instead of updating my existing post on the Basics of SEO, I’ve decided to write a new one so that I can have some sort of history on how both on-page and off-page Search Engine Optimization has evolved. This post’s main focus is on on-page optimization, because I think that’s the area most in our control, so we have no excuses for getting it wrong… Here are my four tips Keyword Density Google doesn’t publish an ideal keyword density percentage for your website copy. I’ve heard everything from 2% up to 7% of your content should include cleverly woven in keywords. My latest thought on this is that Google’s algorithm is getting more sophisticated and you no longer need to pepper your content with these triggers – Plus, I can’t see it being too long before Google can associate ‘car’ with ‘automobile’ for example… Check out this video with Matt Cutts, it’s the most trusted source on this topic: [video_frame] [iframe url=”http://www.youtube.com/embed/Rk4qgQdp2UA” …

What’s The Future For SEO? Is Google On The Way Out?

EVERY product has a shelf life It’s time to flee the nest and fend for ourselves – at least that’s what industry experts have been talking about when it comes to search engines. Experts are saying that we’re all becoming more independent of search engines and are confidently striding out into the wild choosing the websites we want to visit, without input from the mighty Google. The argument being that we all now search more within websites themselves to find what we’re looking for and I think when it comes to e-commerce, that’s a growing trend. A good example is Amazon – once upon a time we probably would have gone to Google and searched for a ‘book on Search Engine Optimisation’, now after years of building our trust, we recognise that Amazon is one of the most likely sites we’d buy a book from so just go straight there, by passing Google. To add to this, from the businesses point of view, I doubt that the likes of Amazon, Facebook, Twitter, Moneysupermarket.com and all the other well-known cyber cities were organically sitting on page 50 of Google and slowly built up their rankings (and therefore traffic) until they were …

Google’s Knowledge Graph – The Next Frontier In Search?

[video_frame] [iframe url=”http://www.youtube.com/embed/mmQl6VGvX-c” width=”572″ height=”312″ scrolling=”no” frameborder=”0″ marginheight=”0″] [/video_frame] So the Penguin update seems to have annoyed quite a few webmasters, but it’s the strides forward shown in this video which keep Google’s users happy and let’s face it, as long as Google is the web user’s number one choice, who cares about what the webmasters think (and I’m one of them!) – we just need to make sure we supply the great content… The knowledge graph looks like it’s going to add even more value to search results, connecting objects, people and places together. So we thought Social Media was a big network! It looks like the ‘web’ is going to get ‘spun’ a whole lot tighter and I for one am looking forward to seeing the results.