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The 3 Elements of Good Video SEO

Video is by far the most engaging type of content on the web. Outranking text and photo combined, people are able to get so much more information across in video form than they are able to with any other format out there. However, simply publishing a video online isn’t enough to get people watching it. Like everything, the person not only needs to focus on producing high-quality content, they also need to go about promoting it correctly so that it can actually be discovered.   There are three key elements that factor into how well a video will rank. Define A Purpose For Every Video This may seem like a broad tip, but it’s actually essential to ensuring that every video is working towards the overall goal of a company. Every video should have a defined purpose and CTA (call-to-action) in order to engage viewers. The best videos will have topics that were researched previously to ensure that they match what the target audience is after. They should answer a question the target audience has, give instructions for something the target audience wants to do, or provide information on a topic the target audience is interested in. Costomer research should …