sell-the-bike-ride

Top 5 Types of Film For Your Business

Stop Boring Your Customers, It’s Time To Tell Stories Film for business is one of the biggest and growing areas of marketing, companies want to create stories for their customers, build aspirations and sell a lifestyle. Ever heard of the expression “don’t sell the bike, sell the bike ride”, it means don’t sell your product features, sell the benefit that product brings to your customer. The easiest way to do that is with video. Here are some of the types of video in your arsenal, when you think about how your brand can portray itself, one of these will most likely do the job but of course there are many more, if you can do something in real life, you can film it and show it. Explainer video An explainer video is a really good way to cut down on lengthy copy, downloadable spec sheets and 2 hour long sales calls. A 2 minute video should explain the problem a customer faces, the solution and the benefits your product provides to fix that and gives your customer faith. These can be used in lots of different places, on websites, in meetings and to existing customers looking to buy more of what you …

film

The Power of Film – Improve Your Company Image

Why Every Business Needs Video Video is one of the biggest and fastest growing ways of consuming media today, it’s the most effective form of portraying information due to it’s speed, simplicity and sincerity. In online marketing, if content is king then video is the crown. In business, video content let’s a customer into your office, into your culture and into your way of working. The power of video isn’t just in what you say, it’s how you say it and why it’s important because people can see you or they can see the results. It’s a very authentic experience. But that’s all very non-measurable and it creates a feeling of trust, but it’s proven too. Video helps not just the reaction and empathy a consumer has for you and your product but as a result, their propensity to buy from you increases, the length of time and effort they’ll put into researching you increases and the chances of being a better customer increases, here’s how: They understand you and your product better Customers can see you as a business, a persona. It’s a chance to get personal and customers can see what the product does, what it looks like …