content-strategy

Top 5 tools for marketing content success

Researching, creating, distributing, tracking and optimising content is hard work. Which makes it hard to have time for anything else. We use some really smart tools to help us lighten the load until one day, it can almost manages itself. 1. Wordpress Price: Free | Phase: Content Creation |  Skill to Implement: Low This might not be your first port of …

Typhoon-helmet

Filming Christopher Ward’s new C1000 Typhoon – Cockpit Edition

We’re very pleased to launch the new film for Christopher Ward – C1000 Typhoon – Cockpit Edition Film If you’re a fan of Top Gun, own a pair of Aviator sunglasses or even a leather jacket then this is well worth a look. We were lucky enough to get hold of an actual Typhoon fighter helmet with two tours in combat under it’s visor. …

Cassanova-post-header

Can advertising make you a selfless lover?

They say beauty is in the eye of the beholder, so what we find attractive in someone is subjective. This doesn’t just apply to the way people look, but anything of an aesthetic nature, in fact anything light touches and inversely doesn’t, can be open to debate surely? It’s my opinion vs yours. We can try and apply logic but there’s really no …

marshmallow

Taste the success in 2017

Happy New Year folks! It’s quite daunting to think that we’re now a year on from what Robert Zemeckis’s deemed to be the future in the 1989 ‘Back To The Future 2’. We don’t have hover boards yet, unfortunately, but we do have more of a dress sense, thankfully and in any case it’s a much more accurate representation than …

merry-christmas-newflight

Merry Christmas from NewFlight

We just wanted to say a big Merry Christmas to you all. We’ve had an incredible first year in business, with our new office and with a bigger team and looking back, so much has changed it’s hard to believe it’s all happened in such a short amount of time.   For some people we made little hand made cards, after a …

photography-for-websites

Photography for Websites

Your website isn’t just an old book online, it’s a glossy magazine of the digital world. And to be exciting, immersive and enticing it needs imagery. Photography sells you, your business and gives a small experience of what you’re about. To get started with photography you need to select the right photos, these should be good quality, relevant and styled along …

Nike Logo

Making marks and making your mark

Cast your mind back to your youth and those days sat in school classes. We all spent years gruelling through calligraphy lessons in a trance-like state of wavy c’s and join-y o’s, as our eyes hypnotically followed our teacher’s hand. We were, of course, learning how to communicate by making our very first marks onto paper. These individual marks each …

sell-the-bike-ride

Top 5 Types of Film For Your Business

Stop Boring Your Customers, It’s Time To Tell Stories Film for business is one of the biggest and growing areas of marketing, companies want to create stories for their customers, build aspirations and sell a lifestyle. Ever heard of the expression “don’t sell the bike, sell the bike ride”, it means don’t sell your product features, sell the benefit that product …

film

The Power of Film – Improve Your Company Image

Why Every Business Needs Video Video is one of the biggest and fastest growing ways of consuming media today, it’s the most effective form of portraying information due to it’s speed, simplicity and sincerity. In online marketing, if content is king then video is the crown. In business, video content let’s a customer into your office, into your culture and …

inbound-overview

Definition: Inbound marketing

/ˈinˌbound/ /ˈmärkitiNG/ Inbound marketing is a particular process by which marketers create sales from new customers by creating resources that potential customers want. The main premise is to create content linked to your business and experiences that customers actively seek rather than pushing content onto them via advertising, bought email lists or hopes and prayers. Once they’ve found you, the trick is …

motion-graphics

Motion Graphics: State of the Industry

We’ve been creating videos for digital distribution for a long time and we’ve noticed a keen shift in the market. It used to be that live video was the only option, with little exception perhaps with post production compositing. But, as the photoshop generation has more and more access to video, as well as the rise of shareable video content, we saw …

tomato-can-blues

How to Build the Best Marketing Campaign Pages

Marketing Campaign landing pages are a way to meet marketing objectives. Campaign pages are more than just landing pages, they\’re the spearhead of a micro brand experience and a complete marketing objective. A marketing campaign is a thought out approach to a business objective to reach it’s goals. A marketing campaign can be anything from a promotion, to a new …

Step 5: How to Use Social Media in Your Content Strategy

Social media is a vital tool, it let’s you distribute your message to thousands of potential customers. There are 3 techniques to social media you should know about. Each one is really powerful but together, they’re unstoppable. The objective here is to start entering the lives of your customers. Be seen, be interactive and make conversations happen. It can be …

Step 4: Writing Articles for your Content Strategy

Writing articles is where you’ll be most of the time. It’s the hub of your content strategy, writing articles is the foundation for all of your digital marketing channels. 5 Top Tips for writing articles Plan each post ahead of time and where it fits into the greater picture. Never start writing your posts with the idea to go back …

Step 3: Planning Your Content Strategy

Your Content Strategy will help you plan your content so that it is consistent and on target Doing the work now will mean that you always know what to write about and when. It will help to organise your site as well as give you a structure to work towards. Content Layout and Cornerstones Every keyword should have a “cornerstone …

Step 2: Researching Your Content Strategy

Your Content Strategy is the hub of all of your inbound marketing. The strategy will bring together everything you want to say and want your customers to find you for. That means it’s a really good idea to research it before you jump in. For this website we’re going to continue down the inbound marketing theme. If I was to …

Step 1: Understanding Your Market

The first step to great marketing potential, is understanding. My old manager told me this, I said it was getting the right messaging. I was sort of right, but to get the right messaging you need to gain the complete understanding of your market and what you’re dealing with. The first thing to do is to understand the market and …

The Inbound Marketing Conversion Process

How to turn your knowledge and passion into customers. AWARENESS > EDUCATION > ACTION > RETENTION > ADVOCACY A lot of people look at this sort of thing and think that the Inbound Marketing Conversion process in theory is great, it sounds completely plausible, but, it won’t get them any sales for a long time. Add to this that if they’re experimenting with new things, they probably want …

Four Tips For On-Page Optimization

Wouldn’t we all love to know the Google algorithm! Of course, but sadly that’s never going to happen, so all we can really do is pay attention to Google’s SEO advice and not try and cheat the system. Instead of updating my existing post on the Basics of SEO, I’ve decided to write a new one so that I can …